Race for Good was born in 2018 when its founder André Villas-Boas decided to participate in the prestigious Dakar rally. After realizing the awareness his media impact was having on such a race, he decided to take advantage of it and created #raceforgood.
This movement couldn’t have had a better beginning, such a demanding rally like Dakar was the perfect metaphor for the institutions that Race For Good supports.
In such a rally each km is a challenge, but each km brings the possibility for the message to be spread further and further, crossing frontiers without any limits, making that Dakar even more personal for its founder André Villas-Boas.
The message of APPACDM Porto, Ace Africa and Laureus had a strong start in the Peruvian dunes, creating awareness for their noble causes, their volunteers, their users, their richness in spirit, their heroes, but as well raising attention to the difficulties that all of them go through on the day-to-day life, be it lack of funding, social exclusion, poverty and lack of means.
André Villas-Boas is one of the most respected young football coaches in the world. He has been manager of Académica Coimbra and his beloved F.C Porto in Portugal, English Premier League clubs Chelsea and Tottenham Hotspur, Russian club Zenit St Petersburg, Shanghai SIPG in the Chinese League and most recently Olympique de Marseille in France. He won many titles in his career and looks forwards to having even more success with the causes of Race for Good.
In April of 2021 Race For Good established a corporation protocol with Sports&You. This was a huge step for Race For Good on our brand growth in order to be able to defend the causes that are so close to our hearts. This partnership will expose Race For Good to the motorsport world with the intent of creating awareness and spreading the message even further.